Pinstripe Pro-Am Race Team for Kart 4 Kids

As part of our ongoing campaign to support local non-profits, Pinstripe chose Kart 4 Kids as our beneficiary for 2019. Each year the Kart 4 Kids team hosts a Pro-Am kart race to raise money for Johns Hopkins All Children’s Hospital. More about that later. After meeting with the Kart 4 Kids team to determine […]

Read More…

Build Top of Mind Awareness With an E-Newsletter

Tampa bay online advertising agency

Some things never change, even in the fluid online world. One thing that we have always thought important, and will always believe in, is the e-newsletter. A few years ago we wrote the below article – “Build Top of Mind Awareness With an E-Newsletter,” and we still think the information in this article is useful […]

Read More…

Keys to Trade Show Follow Through

trade show roi_newsletter

Guest blog by Susan Canonico, CEO of ADM Two The show is over. Everything is in storage, ready for the next event, and you’re back at the office. Now, it’s time to get your return on investment. You’ll need a good trade show follow through plan. Start with organizing all of the contacts and personal information, […]

Read More…

Pinstripe Brands Florida Nature Preserve Cemetery

In May 2014, we were invited to visit a 40-acre parcel of what was formerly part of the J.B. Starkey Ranch to hear about an idea. After attending a workshop at a national land conservation conference years earlier, Laura Starkey had an idea to develop a business model that would allow her to conserve natural lands while […]

Read More…

The Physics of Marketing

People may tell you that marketing is “more art than science.” And at first blush, this assertion seems valid. Consider the stimulating imagery and compelling prose that accompanies a typical advertising campaign. However, when it comes to attracting and keeping customers, we should take instruction from Sir Isaac Newton’s Laws of Motion. The first of […]

Read More…

Proposals – Advice from the Selection Committee

Recently, Pinstripe Marketing attended a webinar hosted by the Society of Marketing Professionals (SMPS) Tampa Bay called “Secrets of the Selection Process,” by Gary Coover. The course was designed to enlighten us about creating a proposal as well as presenting the proposal to the selection committee, and we came away with a few great tips […]

Read More…

Thinking about Stock Photography Choices

stock-photography_featured

If you’ve spent any time perusing ads or websites of SMBs (or larger companies that don’t do much consumer advertising), you’ve probably seen identical photographs pop up occasionally.  Those are stock photography images — and for a reasonable fee, they are available for just about anyone’s use. Overexposure of popular images is the most obvious […]

Read More…

Trade Shows: To Participate or Not … that’s the Last Question

trade show marketing

At some point, you may hear of a trade show for your industry and entertain the notion of attending. The immediate question is whether such an excursion would be a worthwhile investment of time, effort and money.  Reaching that determination will require carefully considered answers to several other questions, first. Begin by asking yourself what […]

Read More…

Spotlight On: Rachel Barrett, Director of Marketing at Shorecrest

Rachel Martin

We love stories and people, so we thought it would be really interesting to start featuring some of our most favorite people in a monthly Spotlight column. We regularly feature clients, Pinstripe Marketing employees, partners, and community members who have touched our lives in some way. This Spotlight is on Rachel Barrett, Director of Marketing and Communications […]

Read More…

Do You Have Your ‘Elevator Speech’ Ready?

Tampa Bay marketing firm

You and a stranger are standing in a hotel lobby waiting for an elevator. He has the appearance of a fine, upstanding chap and you’re in an affable mood so you comment on what a nice day it is. He’s welcoming of conversation. Additional pleasantries ensue, followed by introductions and the customary handshake. The elevator […]

Read More…