by Gloria Martinez at WomenLed.org Every business needs a stellar marketing campaign if they are going to live up to their full potential. This is especially true nowadays; businesses big and small are all vying for consumers’ attention, whether it’s through traditional marketing or a digital approach. When the time comes to put together a […]
As part of our ongoing campaign to support local non-profits, Pinstripe chose Kart 4 Kids as our beneficiary for 2019. Each year the Kart 4 Kids team hosts a Pro-Am kart race to raise money for Johns Hopkins All Children’s Hospital. More about that later. After meeting with the Kart 4 Kids team to determine […]
Some things never change, even in the fluid online world. One thing that we have always thought important, and will always believe in, is the e-newsletter. A few years ago we wrote the below article – “Build Top of Mind Awareness With an E-Newsletter,” and we still think the information in this article is useful […]
Guest blog by Susan Canonico, CEO of ADM Two The show is over. Everything is in storage, ready for the next event, and you’re back at the office. Now, it’s time to get your return on investment. You’ll need a good trade show follow through plan. Start with organizing all of the contacts and personal information, […]
In May 2014, we were invited to visit a 40-acre parcel of what was formerly part of the J.B. Starkey Ranch to hear about an idea. After attending a workshop at a national land conservation conference years earlier, Laura Starkey had an idea to develop a business model that would allow her to conserve natural lands while […]
People may tell you that marketing is “more art than science.” And at first blush, this assertion seems valid. Consider the stimulating imagery and compelling prose that accompanies a typical advertising campaign. However, when it comes to attracting and keeping customers, we should take instruction from Sir Isaac Newton’s Laws of Motion. The first of […]
Recently, Pinstripe Marketing attended a webinar hosted by the Society of Marketing Professionals (SMPS) Tampa Bay called “Secrets of the Selection Process,” by Gary Coover. The course was designed to enlighten us about creating a proposal as well as presenting the proposal to the selection committee, and we came away with a few great tips […]
If you’ve spent any time perusing ads or websites of SMBs (or larger companies that don’t do much consumer advertising), you’ve probably seen identical photographs pop up occasionally. Those are stock photography images — and for a reasonable fee, they are available for just about anyone’s use. Overexposure of popular images is the most obvious […]
At some point, you may hear of a trade show for your industry and entertain the notion of attending. The immediate question is whether such an excursion would be a worthwhile investment of time, effort and money. Reaching that determination will require carefully considered answers to several other questions, first. Begin by asking yourself what […]
We love stories and people, so we thought it would be really interesting to start featuring some of our most favorite people in a monthly Spotlight column. We regularly feature clients, Pinstripe Marketing employees, partners, and community members who have touched our lives in some way. This Spotlight is on Rachel Barrett, Director of Marketing and Communications […]
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