Building Client Centric Plots When Writing Content

The book 20 Master Plots and How to Build Them came at the perfect time for us. Over the last couple of years, content writing has become more about the story and less about “keyword stuffing.” As we discussed in a previous article, during this time Google has learned how to read and distinguish between […]

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Ginger Reichl presents at SMPS marketing bootcamp

Architect marketing Engineering marketing Construction advertising agency - St. Petersburg Tampa Bay Florida

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their […]

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Shrine Game Hospital Visit

Event marketing, event management, and eventpublic relations

Perhaps our favorite event of the year is the East-West Shrine Game players’ visit to Shriners Hospital for Children – Tampa. The guys have an opportunity to play with the patients and their siblings, illustrating exactly why the game’s tagline is More Than Just a Game. Our role may be public relations and getting the media […]

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Trend Micro ‘Gnome Your Reps’

Tradeshow marketing - Tampa Florida

Trend Micro wanted a “silly but memorable” mini-campaign to introduce several new sales reps to their customer, Softmart. Together, we created “Gnome Your Rep.” We scoured the internet searching for desk friendly gnomes – not too tall, not too big, not too heavy, and of course, not too expensive. With the perfect gnomes, custom grass […]

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Legal Marketing Association Spotlight on Tampa Bay

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the […]

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New Shoes! Pinstripe Marketing Launches New Website

No longer the cobbler’s children! After eight long years, we have finally launched a new website to showcase all of our services and the personality of our agency. The new site features news about the agency, our clients and industries and case studies of our work. We’re dedicated to keeping it up-to-date and showing you […]

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