A new online retailer wants to make a splash in the business world by offering a range of nondescript everyday products for a mere $3. The name of the company is Brandless. (You can read the story here.) It’s an interesting idea, and we wish the entrepreneurs well, but we hope the moniker doesn’t confuse […]
Does it matter who your customers are? As long as there are plenty of people clamoring for your products or services, that’s got to be fantastic, right? Actually, the ideal customers are only those that best allow you or your company to meet its true objective. True objective … that’s the key thing here. Let’s […]
Spreading Ideas Academia has a strong theory concerning the spread of ideas, concepts, and technology. Yes, math is involved, but thankfully, I am a writer who is averse to math. So, any trepidations you may have had should be quickly dissipating. Diffusion Theory Everett Rogers formed his Diffusion of Innovation theory back in 1962. Over […]
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