Business life has changed quite a bit since March, especially for meetings, conferences, and events. Even though this isn’t a long-term trend, public safety measures will probably continue until late next year. Shifting those event marketing dollars toward digital is a solid play, but there are some more engaging and fun ways to connect with […]
At some point, you may hear of a trade show for your industry and entertain the notion of attending. The immediate question is whether such an excursion would be a worthwhile investment of time, effort and money. Reaching that determination will require carefully considered answers to several other questions, first. Begin by asking yourself what […]
Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential […]
The Pinstripe creative team brought home two ADDY awards at the 2009 Tampa Bay Advertising Federation ADDY gala on February 28th. The Worry-Free Security campaign for Trend Micro won a Silver ADDY in the multimedia category. The campaign included a microsite and online game, Whack-a-Virus, the CMPXChange conference engagement program, and virus promo buttons. The new Pinstripe Marketing […]
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