Some Clever Ways to Shift Event Marketing Dollars

trade show marketing Florida

Business life has changed quite a bit since March, especially for meetings, conferences, and events. Even though this isn’t a long-term trend, public safety measures will probably continue until late next year. Shifting those event marketing dollars toward digital is a solid play, but there are some more engaging and fun ways to connect with […]

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Trade Shows: To Participate or Not … that’s the Last Question

trade show marketing

At some point, you may hear of a trade show for your industry and entertain the notion of attending. The immediate question is whether such an excursion would be a worthwhile investment of time, effort and money.  Reaching that determination will require carefully considered answers to several other questions, first. Begin by asking yourself what […]

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Making the scene at trade shows

Tradeshow marketing - Tampa Florida

Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential […]

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Pinstripe Creative Team Wins Two ADDY Awards

Tampa Bay CEO of the Year

The Pinstripe creative team brought home two ADDY awards at the 2009 Tampa Bay Advertising Federation ADDY gala on February 28th. The Worry-Free Security campaign for Trend Micro won a Silver ADDY in the multimedia category. The campaign included a microsite and online game, Whack-a-Virus, the CMPXChange conference engagement program, and virus promo buttons. The new Pinstripe Marketing […]

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