by Michael Premo, Senior Content Manager In the world of online business marketing, LinkedIn is a behemoth. Even though it was late to the social media party, it has solidified its niche as the premier online interface for B2B. Now, they have something new—LinkedIn Live. It’s actually been around for over a year, and it’s […]
Tag: video production
Video Interview Tips
More and more companies are placing video interviews on their websites. So, chances are sooner or later you may end up on the interview side of a video, especially if you are a thought leader or executive in your company. If this sounds like the last thing you want to be doing, you are not […]
Marketing with Video Content
Engaging your audience with video content is essential in today’s content rich, image rich environment. It’s also important to note that our workplaces will soon be flooded with true digital natives—people who grew up with smartphones and tablets. These people communicate in a seemingly endless array of images and videos on platforms like YouTube, Snapchat, […]
Spotlight: Shorecrest Preparatory School Video
Shorecrest Preparatory School is a pretty magical place. When they hired us to create a video to showcase the school, we were excited. We have worked with Shorecrest for years on projects ranging from public relations to ad campaign design, so we are very familiar with their brand, the campus, and the mission of the […]
Which Type of Video Works for Your Business or Project?
Video is an important part of advertising, and can be instrumental in informing your customers about many aspects of your business, from your product line to your company culture to education. With so many different types of video, it’s important to assess your goals and decide which type will best help you reach them. Whether […]
Video Production: Tips for Staying Organized
We have been doing a lot of video production lately, so our minds have been on video production and best practices for smooth sailing. Specifically, we want to discuss how important it is to stay organized. It is important to be specific, concise, and to think about every angle in video production from the very […]
Do-It-Yourself Video: Stephen Spielberg or Ed Wood Jr.?
There are many reasons you might want to create a corporate video for your business—video blogging, demonstrating a new product, offering a tour of your premises. The good news is that this form of communication has never been more accessible and easy to use than it is today. Many modern smartphones deliver higher quality video […]
Marketing as a New Year’s Resolution
Is one of your New Year’s resolutions to grow your business? To do more marketing? To be more strategic? To work smarter, not harder? You’re not alone! Each year, our phones start ringing on January 2nd with clients ready to start off strong. If you need support to refresh your brand, launch that new web […]