Truth in Advertising: Wonder Woman’s Lasso of Truth

marketing lasso of truth_billboard

Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

Read More…