Almost everyone in business has heard how important it is to “network.” But for many people, the idea of making the rounds at the local chamber of commerce luncheon isn’t at all appealing. Now, thanks to online social marketing, it’s easy for anyone to make hundreds (if not thousands) of contacts.
Whether or not you’re active in a social network on the Web, you’ve probably at least heard of many of these sites (i.e.Facebook, LinkedIn, Twitter… etc.) But for a definition, Wikipedia (itself quite an example of a socially engineered site) describes social networking as “online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.”
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