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Confidence Conveys Strength in Marketing

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There’s no denying that Wonder Woman is super strong. It’s said that she is even stronger than Hercules. And, in the comic book series, she beat Superman twice to save the world. This kind of strength gives her confidence and vice versa—her confidence also gives her strength.

The Confident, Trusted Advisor

Wonder Woman’s confidence is something that resonates with me. With every battle, she gained more experience and tested her limits. I feel like I have done the same over the past 25 years of my career. My confidence has given me the strength to be a trusted advisor for my clients and a counselor for my peers. Malcolm Gladwell introduced the concept of becoming an expert at just about anything with “10,000 hours of deliberate practice.” By focusing your efforts at developing expertise and skill, you will become more confident.

You gain strength, courage, and confidence by every experience. You are able to say to yourself, “I lived through this. I can take on the next thing that comes along.” – Eleanor Roosevelt

Building Confidence

My confidence also comes from continuing education. Every year, I attend conferences and seminars to learn about the latest trends in marketing and technology. I also love reading books and listening to podcasts about entrepreneurs and artists, because they give me more insight on how I can improve and never become stagnant. I’m a naturally curious person and I look for that trait in the people I work with because it multiplies our capacity for knowledge. With every group of students I meet, I give them the news that learning doesn’t (or at least shouldn’t) stop after graduation. This builds tremendous confidence, which feeds the strength of the work we do at Pinstripe.

An investment in knowledge always pays the best interest. – Ben Franklin

Strength in Soft Skills

I wouldn’t be in this position today if I hadn’t worked with such great people over the years. Relationship building requires “soft skills”—those intangible character traits of people like good listening, kindness, compassion, and empathy. These are all important skills that help us to be better communicators, as well as vulnerable and sensitive in unique situations. It takes a special strength of character to be vulnerable in this way, open to new experiences and others’ opinions.

I’m a very strong believer in listening and learning from others. Ruth Bader Ginsburg, Supreme Court Justice

Being Consistent

Another strength of the Pinstripe brand is consistent performance. We have established ourselves as a trusted partner through consistently delivering on project after project. We do what we say we are going to do, and we do it well. Sure, the awards we’ve won are nice, but it’s not why we do it. Doing our best every time for our clients is what matters.

It’s not what we do once in a while that shapes our lives. It’s what we do consistently. – Tony Robbins, Author and Inspirational Speaker

Would I love to have Wonder Woman’s super strength? Of course, but that’s not realistic. What is real is building the strengths I do have, and constantly improving in what I do and with the relationships I’ve built.

This article is part of a series on how Wonder Woman inspires our marketing philosophy. Throughout the year, we will be featuring more on this topic, so let us know how you feel about it.