St. Petersburg, Fla. – (July 26, 2012) – Pinstripe Marketing, a full-service marketing and communications agency based in St. Petersburg, Florida, was selected as the public relations and social media marketing agency for the legendary East-West Shrine Game® to be held at St. Petersburg’s Tropicana Field on January 19, 2013 televised live by NFL Network.
The annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2010 game, 52 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.
More than just a game, it has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children — Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with Shriners Hospitals for Children that will hopefully endure throughout their careers.
“We selected St. Petersburg to host the game because this community supports Shriners Hospitals for Children – Tampa and is home to our international headquarters,” said Harold Richardson, Executive Director, East-West Shrine Game, “Pinstripe Marketing was a great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits. It’s a bonus that they’re also college football fans.”
