Our next zodiac sign is Cancer: birthdays between June 21 – July 22.
Cancer is a water sign with the following strengths: loyalty, tenacity, and persuasiveness. Perfect traits for a strong marketer to possess. Cancer’s weaknesses can put a wrench in any marketing or business project. Being moody, pessimistic, and insecure are surefire ways to halt progress. In the following paragraphs we discuss how Cancer’s strengths and weaknesses apply to marketing.
Loyalty in Marketing
When we think of loyalty, we often think of clients’ loyalty to our brand. But, think about it; if you want someone to be loyal to you, shouldn’t you also be loyal to them? Loyalty to your clients can appear in many different ways. One of the most crucial is to always ask yourself if the product or service you provide is the best for your clients’ businesses. For example, we always look at our work with our clients not as isolated projects, but from the larger perspective. Is this one marketing project going to have the greatest impact on your goals, or is there another approach that will use your budget more effectively? We treat our clients’ businesses as if they were our own, which helps us make recommendations and decisions that are best for their business, not just ours.
Tenacity in Marketing
Tenacity is a useful trait to possess in creative endeavors, particularly marketing. Tenacity can mean that you back your design assertively, standing up and defending your work and its effectiveness. Tenacity can mean working long hours to meet a creative deadline or a website launch. Tenacity is constant learning in your field so that you can give your clients the best product or service possible. Tenacity is experimenting with new techniques to stay on the cutting edge of your field.
Persuasiveness in Marketing
This is a no brainer! Persuasiveness is the core of advertising and marketing. Put simply, when you market a product or service, you are persuading your audience that you are the best fit for their needs. Everything else follows from that.
Avoid Moodiness in Marketing
Moodiness should be left at home, no matter what. Let’s say we have a proposal presentation to the top three executives of a large prospect. One of us didn’t get much sleep and the other didn’t have her morning coffee. Yet another member of our team had a disagreement with her husband the night before. There are a lot of life issues that could put you in a bad mood, and they probably happen to most people on a daily basis. The point here is to leave all of that at the door, whatever it takes. Think of a funny story that lightens your mood, tell a joke, or repeat your personal mantra. If you don’t already have a bad mood eraser, consider adopting one. Don’t let a bad mood lose you prospects and even clients! No one wants to work with a person whose moods are unpredictable, right? I sure don’t. It halts productivity and can be passed on to other people. Pass on positivity instead.
Avoid Insecurity in Marketing
One thing we can’t be is insecure when we’re presenting a logo design or a website design to a client. In order for them to feel good about approving a design, they need to sense our confidence. And if we’re not confident about our design, we shouldn’t be presenting it. Having confidence starts with having a good product. If you feel even a little bit of doubt in your product or customer experience, consider an audit of your products and services to make sure you are offering the best possible experience. Offering the best possible product can eliminate your insecurity and will launch your marketing campaign to a whole new level. When you have confidence in your product, marketing becomes easy.
Have you ever experienced any of the above positive and/or negative traits in your marketing campaigns? We’d love to hear your story!