News

We empower visionaries to lead meaningful brands.

Zodiac Marketer: Gemini

zodiac marketer gemini_featured

Our next zodiac sign is Gemini: birthdays between May 21 – June 20.

Gemini is an air sign with the following strengths: gentle, affectionate, curious, adaptable, quick learner, loves to exchange ideas. Some of these are traits that creatives, especially in the marketing world, possess in plenty. On the other hand, Gemini’s weaknesses of being nervous, inconsistent, and indecisive—things many of us face occasionally. We’ll tell you how and why to avoid these in your professional and maybe even personal life.

Curiosity in Marketing

Curiosity is a natural part of creativity. Some might say that it is the very foundation of creative endeavors. Artists and designers explore their medium, their world, and their own minds in order to create their work. Experimentation is curiosity. Artists use experimentation to create new techniques, new colors, and new themes every day. This curiosity that drives innovation in both process and outcome are essential to marketing. Without curiosity, marketing and advertising campaigns would be limp and lifeless, and designs would fail to attract, define and guide.

Adaptability in Marketing

Adaptability is a powerful trait in every aspect of life. In fact, it’s what helps species survive. Animals and plants adapt over time to environmental conditions, and humans have created such a technical world that we have to adapt to new technologies seemingly on a daily basis. One signature of adaptability is

Free Flow/Exchange of Ideas in Marketing

How many marketing campaigns have started with a brain storming session? SO MANY. This is part of what makes marketing enjoyable, creative, and innovative. A brainstorming session may have one goal, like renaming a company, but sometimes these sessions, if everyone feels comfortable with letting their ideas flow freely, can yield answers to so many other questions, or ideas for other projects! Free flow of ideas is a cornerstone of marketing and advertising.

Avoid Inconsistency in Marketing

Inconsistency may be one of the most fatal acts for any brand. In fact, part of the definition of the word brand from a marketing perspective is CONSISTENCY. This is what we strive for when we create brand style guides, some of them so extensive and specific that they read more like design books than guides. Designers put countless hours into creating these guides to avoid inconsistency as if it were the devil! And we all should, in all areas of marketing. In fact, a well-rounded marketing strategy will carry a consistent message across all channels and activities, from PR to sales calls to social media posting. We are always telling the brand’s complete story.

Avoid Indecision in Marketing

Indecision can kill any project, particularly creative projects. This happens when you can’t choose between one logo design and the other. Or you are so torn that you make tweaks, trying to combine designs, again and again. You simply continue to suffer the inability to decide what you want. If this happens, you will end up extending your timeline and paying way more than you originally bargained.

If you need a logo, make sure that you give examples of what you want and lots of detail about your company, your mission, and a whole slew of other information about your company that a design firm should be using to sketch a series of initial designs. A good agency will take this time up front to get a solid sense of your company, rather than spend the time on the backend trying to tweak a design that did not hit the mark.

At Pinstripe Marketing, we sit down with our clients and complete a creative brief, plus we listen to your stories and review samples to start building your design story.

We love you Gemini! You have so many special traits that make our marketing lives interesting.